This will be a short post. Frequent visitors know I keep any views relating to that thing I do from 9 to 5 behind a well-fortified firewall. But just this once, I’ll let a slight business related post slip through.
Don’t worry, it’s nothing controversial. It’s just a humorous observation.
Earlier today I dropped by a certain major retailer to buy a few pounds of candy for tonight’s Halloween festivities.
Clever marketer that this retailer is, often times at the end of a transaction you will receive a store coupon for an item related to something you’ve just purchased.
Not a new innovation, but effective just the same.
I had to laugh when upon completion of my candy purchase I receive a $1 off coupon for a sugar substitute product.
I wonder what algorithm came up with the formula that links a sugar substitute to Halloween candy?
Maybe I’ll take all this candy back and hand out artificial sweetener instead?!?